Yes you read that right – a tweeting bra to promote breast cancer awareness. The number of people developing breast cancer is increasing and every year nearly 55,000 people are diagnosed in the UK alone. That’s the equivalent of 150 people every day or one person every 10 minutes. 1 in 8 women in the UK will develop breast cancer in their lifetime (a figure i find rather alarming) and unfortunately most of us will know of or love someone who has been or will be affected by this cruel and evil disease.
The good news is that survival rates are improving, probably because of earlier detection and better breast awareness, but whatever your age, size or shape it’s important to take care of your breasts and check them on a regular basis for any changes.
How Should You Check Your Breasts?
There’s no right or wrong way to check your breasts. Try to get used to looking at and feeling your breasts regularly. Remember to check all parts of your breast, your armpits and up to your collarbone.
What Changes Should You Look And Feel For?
- Changes in size or shape.
- Changes in skin texture such as puckering or dimpling.
- Inverted nipple.
- A lump or thickening of breast tissue.
- Redness or a rash on the skin/around the nipple.
- Discharge from one or both nipples.
- Constant pain in breast or armpit.
- Swelling in armpit/around collarbone.
For free, confidential support and information visit www.breastcancercare.org.uk or call their Helpline on 0808 800 6000.
As a full time mama, i feel like i have a million things going through my mind and am constantly on the go, so i must admit i’m guilty of not always taking the time out of my busy schedule to check my breasts. However, i’m ashamed to say i do find the time to check my social media accounts daily so somewhere along the way my priorities have got mixed up and i bet i’m not the only one.
That’s why Nestle Fitness have commissioned the design of a special high-tech undergarment – known formally as the Tweeting Bra. The bra is part of a new campaign which promotes breast cancer awareness and the need for women to perform self-examinations on a monthly basis in an effort to keep their health in check.
So, how does it work? Well, a special bluetooth device is hidden under the hook of the Tweeting Bra and every time it is taken off, the bra sends a signal to a mobile phone, which in turn notifies a server and the server then generates a tweet.
Sounds crazy but it’s true and for the next two weeks it’s being put to the test by Greek celebrity Maria Bakodimou. She will be wearing the Tweeting Bra and each time she unhooks it, a signal will be sent to the phone with the designated @TweetingBra Twitter account and a tweet will raise awareness of breast cancer by reminding followers to perform a self-examination.
I’m going to be getting involved with the campaign and encourage all of you to do so to. You can find out more information on the Tweeting Bra website here or follow their Twitter account here.
Remember to use the hashtag #tweetingbra in all tweets and don’t forget to check your breasts ladies!
*This is a sponsored post*