All about Very, the British online retailer
Very (very.co.uk) is a British online retailer based in Liverpool. Renamed Very from Littlewoods Direct, the brand was launched in July 2009 in the UK as part of Shop Direct.
Read on to learn about Very’s history, current status, promotions and more!
The Barclay brothers, British businessmen, and billionaires bought the original Littlewoods brand in 2002. It was a retail and shopping catalogue, brick-and-mortar business at the time. It was renamed Very thereafter, and its focus shifted to online sales and a younger target group.
The website was officially launched in 2009. In 2010 its owners also launched a mobile version featuring video and images. Mobile sales accounted for more than 33% of total sales in 2013.
Very facilitates online purchasing and sales. Users get their products shipped directly to an address they provide. The website is very functional, user-friendly and easy to navigate. You can shop by topic – their categories include beauty, toys, men, women and children’s fashion, gaming, DVDs, sports and leisure, electrical devices, home and garden, gifts and jewellery, and a clearance section. This way the items you are searching for are easily within reach.
If you need to contact Very, you can do so via their contact page, which features solutions to multiple issues. There is an FAQ section, giving you the information and answers to the most common pertinent questions. There is a specific frequently asked questions section featuring types of topics, such as privacy and security, delivery, financial services, returns and more. These make it possible for you to perform a tailored search and find the info you need quickly without having to make a phone call.
The site also has an online chat function that you can opt for. You’ll get in touch directly with a customer service staff member without having to wait for someone to answer your call. This way, the info you require is often just a click away.
Very is happy when current and future customers contact them on social networks like Facebook and Twitter, offering direct links to their accounts. This is often a great way to see what other customers are reporting or asking about Very’s products and services, and this can help you find the info you’re looking for too. All updates, news about discounts and other important facts are published on their Facebook and Twitter pages.
If none of these options have worked for you, and you have an important issue, you’ll need to call them. Very’s number is 08448 222 321.
Very relies on celebrity endorsements and product placement on different media, including television and radio, to enhance their sales. Among its celebrity endorsers are Holly Willoughby, Fearne Cotton, Jameela Jamil and Diana Vickers. The first two took part in ads and created branded fashion collections. Kimberley Walsh of Girls Aloud fame is one of their celebrity designers as well.
Very has sponsored the V music festival and Celebrity Big Brother on Channel 5. The British retailer has excellent prospects in the years to come.